October 13, 2011

Google testing ad unit lead capture with Pinchit

Saw this in Aaron Wall’s Google+ feed. I got the result, with the kicker that since I was logged into Google Apps, it auto-populated the email field for me.

Slippery slope, this could juice revenues for a bit, but A. Google’s already a direct competitor, and B. They have a history of enhanced search functionality as the “thin edge of the wedge” that leads, directly or not, to increased value capture down the road (example: enhanced air travel results for search ultimately lead to acquisition of ITA, giving them a more direct pipeline to Travelocity, Orbitz, et al’s revenue).

Google tests email capture directly inside ad unit for Pinchit, a daily deals site

Email auto-filled when you're logged in to Google!

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